I am Franklin Roldán, CMO at mimLABS and Money On Chain, with more than 8 years of experience in the Bitcoin and cryptocurrency ecosystem. Throughout my career, I have focused on growth marketing, community building, and education, helping protocols and organizations expand their adoption in Latin America and globally.

I am also the founder of Criptotendencias.com and co-organizer of community initiatives such as Nagura Satoshi in Venezuela, where I work to promote grassroots Bitcoin adoption. As a speaker at international events including LABITCONF, Cripto Latin Fest, Caracas Blockchain week and Blockchain Summit Latam, I’ve built a strong track record in connecting communities, protocols, and institutions around Bitcoin and DeFi.

My goal is to strengthen the Rootstock ecosystem by combining marketing strategies, hands-on education, and collaborative adoption initiatives that position Rootstock as the leading Bitcoin DeFi platform worldwide.