These are legitimate concerns, and I appreciate the team for raising them directly. Let’s address each one.
1. How do idle RIF holders actually see the report?
You are right: a wallet cannot be “messaged.” Our distribution strategy therefore targets the intersection of idle holders and reachable audiences. We are not assuming that a single link on a Rootstock channel will magically reach someone who never checks those channels. We are doing three things:
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On‑chain identification, off‑chain search: For every idle wallet that meets our criteria, we search for any associated public identity (ENS names, Lens profiles, public GitHub handles, Twitter handles from bio, etc.). This is manual, small‑scale work for a pilot — we are targeting 20‑30 wallets, not hundreds.
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Direct outreach where possible: If we find a matching Twitter handle or Discord username, we send a short, factual message: “You hold X RIF. Based on your balance, you would have earned Y RIF if you had staked with these builders. Here’s a link to your report.” We will only contact individuals who have publicly associated their wallet address with that identity (e.g., in a Twitter bio, a Lens profile, or a forum signature). No unsolicited messages will be sent to unverified links. This is not spam; it is personalized information delivered to someone who holds a token and may not know its utility.
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Public amplification: The link in the Collective’s channels serves as a credibility signal and a secondary distribution path, not the primary one.
We cannot guarantee every idle holder will see the report. We are targeting at least 20 idle wallets for direct outreach. If we cannot find public identities for that many, we will report transparently on how many were reachable and adjust the evaluation accordingly.
2. 100 RIF floor and the value of personalized reports
You are right that 100 RIF is too low to generate meaningful motivation. We will raise the floor to 500 RIF for the pilot. At current staking yields, that translates to a projected annual return of approximately 60 RIF, or roughly $4–$6 — still modest, but enough to be worth someone’s attention, especially if the report also shows that builders they might recognize (like WoodSwap or Asami.Club) are generating those returns consistently.
On the “personalized report vs. generic message” question: we agree that the awareness gap is real, and that a generic message would be simpler. However, we are not trying to solve the entire awareness problem with a pilot. We are testing a specific hypothesis: does showing an idle holder exactly how much they are leaving on the table, with specific builders they might recognize, change their behavior more than a generic “stake and earn” message? The Collective Reward dApp shows a projection only after the holder is already on the staking page. Our report meets them before that point, with data pulled from their actual balance and the actual performance of the builders they would be backing. The pilot tests whether that bridge matters. If it doesn’t, we will have learned that the gap is purely awareness, not information design. That is a valuable result either way.
3. FES endpoint value and Lab confirmation
The Lab has not confirmed that they will consume the FES endpoint. We have requested a technical review; that conversation is pending. The endpoint is not required for the pilot’s success metrics, and the pilot’s outcome does not depend on it. It is an additional deliverable we commit to building as part of Stage 1, which we believe will be useful to the Collective regardless of whether the Lab chooses to integrate it today. If the Lab confirms interest during the pilot, that strengthens the case for funding; if not, the endpoint remains available as open‑source infrastructure.
We are not asking the DAO to fund a marketing campaign or to endorse the pilot as a solution to the 2.3% problem. We are asking the DAO to let us run a small, self‑funded experiment to test one hypothesis about why idle holders stay idle. If the experiment fails, the DAO has risked nothing, and we all learn something. If it succeeds, we have a data‑driven signal to inform a larger proposal. Either way, we’re committed to running the experiment honestly and reporting the results transparently.