Hello @Ezequiel , thank you so much for the updates, and appreciate the additional details. It is encouraging to hear that a deal has been signed to address the onboarding and distribution hurdles, and we’re looking forward to the public announcement!
To ensure we stay aligned on the project’s growth and accountability as we move toward the next stages, we have a couple of follow-up points:
1. The 10,000 User KPI & Conversion Friction: While the signed deal is a great step, we want to ensure the Seller Portal (the focus of M3) is built to handle the inherent friction of RWA onboarding. Even with a 0.1% market capture target, KYC and legal documentation traditionally cause high drop-off rates.
Ques: How will the portal specifically address this onboarding friction technically? We’re looking to understand the conversion hooks or automated features being built into the portal that will ensure that it moves users from “signed in” to “transacting” without a dedicated marketing budget.
2. Deepening Partner Incentives: We appreciate the point that partners don’t want to compete with this model. However, to help us understand the long-term scalability, could you clarify the “win-win” logic?
Ques: What is the primary driver that makes these partners want to route their users to Zerem rather than keeping them in their native apps? Knowing if this is driven by a shared fee model or a unique data service would give us more confidence in the 10k user goal.
3. Hardening the Primary KPI: We are encouraged by your willingness to refine the metrics. To ensure we are reporting real utility to the Rootstock treasury, We would like to reiterate the importance of a rigorous “North Star.” By defining the primary success metric for the final stage as “KYC-verified users with an active transaction” (collateral/loan) rather than “Unique IPs” or "logins”, provides proof of work with high-quality, on-chain activity. Thanks!