Hi everyone,
Thank you for all the thoughtful feedback. We’ve taken it into account and are excited to share this updated version of the proposal with you.
[Infrastructure Ventures] Path to Ecosystem Growth
We propose a focused 6-month initiative to strengthen the Rootstock Collective pipeline through a structured acceleration program with a comprehensive support package for medium-to-large projects with the capacity to deliver on-chain traction. Instead of prioritizing volume, we aim to ensure that every project entering the Rootstock ecosystem is ecosystem-ready and capable of achieving measurable outcomes such as $500K+ TVL, active user growth, and sustained liquidity. This approach goes beyond traditional project onboarding by establishing RIF token staking as a core treasury strategy for projects entering the Rootstock ecosystem. This creates sustainable economic alignment while strengthening the overall DeFi composability and liquidity depth on Rootstock.
Our proven model, already applied across ecosystems, will be tailored to Rootstock, providing:
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Technical Mentorship: Weekly 1-on-1 sessions with DeFi engineers;
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Treasury Strategy Consulting: RIF staking optimization and institutional-grade treasury management
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GTM & Growth Support: 15+ years B2B/B2C expertise for market positioning and user acquisition;
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Investor Introductions: Access to Infrastructure Ventures’ network for follow-on funding;
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Ecosystem Integration: Direct coordination with Rootstock for technical validation and partnerships;
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RIF Governance Onboarding: Structured participation in RIF governance and community engagement.
Projects successfully supported must demonstrate:
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Testnet/Mainnet deployment with audited smart contracts;
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15-25% treasury allocated to RIF staking;
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Active RIF governance participation (≥3 votes).
Post-Program Support:
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Continued ecosystem integration support for 3 months;
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Quarterly performance reviews and optimization recommendations;
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Ongoing investor network access;
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Priority consideration for future Rootstock initiatives.
Team Background
Our team combines deep experience in ecosystem development, DeFi infrastructure, and startup growth, with a proven track record supporting 10+ blockchain ecosystems.
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Francisco Ribeiro (Partner) – Community builder (4,000+ members in Europe’s largest technical blockchain community) and startup turnaround specialist. Led ecosystem programs in LATAM and Asia with Cardano Catalyst and Starknet.
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Ian Foley (Partner) – Silicon Valley operator with 25+ years of experience, 3 M&A exits, and 1 IPO. Former CBO at Arweave, with prior leadership at Binance. Experienced in scaling L1 ecosystems and venture-backed startups.
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Fatih Seref (Account Manager) – Ecosystem success lead with experience at Arweave and Uphold. Specializes in partner onboarding and user retention strategies.
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Anastasiia Kondaurova (Technical Lead) – DeFi engineer behind Quipuswap AMM and Yupana Lending (non-EVM), with contributions to Chainlink, Tezos, and Stacks. Winner of 20+ hackathons. Brings technical rigor for Rootstock integrations.
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Gustavo Gimenes (GTM Lead) – 15+ years in B2B/B2C GTM strategy across emerging markets. Experienced in growth marketing, sales, and cross-cultural operations. Focus on ecosystem expansion and startup GTM execution.
Together, this team brings a blend of technical depth, BD expertise, and cross-ecosystem execution experience, positioning us to source and support high-quality projects for Rootstock’s growth.
Total Grant Amount
We request a performance-based grant of $50,000 over 6 months, released in milestone-based tranches.
Budget Structure
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Milestone 1 – $5,000: Platform activation and structured acceleration program with a comprehensive support package;
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Milestone 2 – $5,000: Deep validation (tech feasibility, tokenomics, liquidity planning), advisory reviews;
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Milestone 3 – $15,000: Onboarding and first projects deployment on-chain (contracts live, liquidity prep);
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Milestone 4 – $15,000: Further project deployments and go-to-market activation (campaigns);
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Milestone 5 – $10,000: Ecosystem impact reporting, TVL/user adoption targets, DAO-ready playbooks.
Why $50K is justified
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Team costs (2–3 FTEs) across technical, BD, and GTM functions;
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Advisory input from Rootstock-aligned experts on liquidity, tokenomics, and governance;
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Outreach tooling & campaigns to source medium/large projects globally;
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Platform operations, customized for Rootstock (milestone tracking, onboarding, DAO-ready reports).
Performance-based approach
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Payments only unlock when clear on-chain traction and ecosystem KPIs are demonstrated (e.g., contracts deployed, TVL thresholds met, users active);
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If projects fail to meet criteria, Rootstock can withhold or reduce payment tranches.
Milestones
Milestone 1 – Platform Activation & Structured Acceleration (Month 1) – $5,000
Outputs:
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Platform activation and acceleration program framework;
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15+ qualified leads sourced and evaluated;
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6-8 projects selected for acceleration.
Acceptance Criteria: Live Platform and 6-8 projects documentation.
Evidence: Platform access link, comprehensive support package documentation, and Rootstock feedback on projects.
Milestone 2 – Acceleration Phase 1: Foundation (Month 2) – $8,000
Outputs:
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Weekly mentorship sessions initiated (technical, GTM, treasury);
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RIF treasury strategies developed for each project;
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Technical feasibility validation completed.
Acceptance Criteria: Signed onboarding agreements for 4-6 projects.
Evidence: Mentorship session logs, treasury strategy documents, and technical validation reports.
Milestone 3 – Acceleration Phase 2: Deployment (Month 3-4) – $12,000
Outputs:
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≥1 projects deployed to Rootstock mainnet with audited contracts;
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≥50% of projects complete RIF treasury allocation (15-25% of treasury)
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Initial GTM campaigns prepared.
Acceptance Criteria: 1+ mainnet deployment.
Evidence: Contract addresses, audit reports, and on-chain RIF staking proof.
Milestone 4 – Acceleration Phase 3: Growth & Funding (Month 5) – $15,000
Outputs:
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GTM activation live (campaign, LP incentives, and communications);
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Early on-chain metrics tracked (TVL, active wallets, transactions);
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Active user adoption demonstrated (project-specific KPIs);
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RIF governance participation is active (≥3 votes per project).
Acceptance Criteria: GTM campaigns reports and Projects governance participation.
Evidence: User and on-chain analytics, governance participation records.
Milestone 5 – Ecosystem Impact (Month 6) – $10,000
Outputs:
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≥3 projects successfully graduate program (meet all graduation requirements);
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≥1M RIF tokens staked;
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≥$500k impact from projects on Rootstock TVL;
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85%+ of projects’ improved retention with active RIF management;
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Growth optimization plan (incentives, BD intros, DAO engagement).
Acceptance Criteria: 2-4 projects achieving ≥$500K TVL combined and RIF ecosystem metrics achieved.
Evidence: Projects development report, on-chain dashboards (Dune/DefiLlama/Rootstock Explorer), and final impact report.
Technical Dependencies
Our program is designed to complement, not duplicate, Rootstock Collective Grants. We focus on project readiness and milestone tracking, while Rootstock’s core team and tech partner provide protocol-specific validation.
Infrastructure Ventures will provide:
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Founder and business onboarding: intake, relationship management, and milestone tracking;
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Project support: tokenomics alignment, liquidity planning, and GTM activation;
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Operational platform: Rootstock-configured system for engagement, reporting, and Rootstock documentation.
Rootstock tech partner and internal team will provide:
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Integration feasibility reviews: ensuring technical readiness of candidate projects;
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Milestone syncing APIs: connecting off-chain milestone tracking to Rootstock’s upcoming dApp;
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DAO committee input: supporting evaluation of projects for Collective readiness;
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Ecosystem performance data: access to on-chain activity metrics for reporting and dashboards.
This structure ensures a clear division of responsibilities:
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We handle the engagement, technical readiness, and business.
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Rootstock confirms technical validation and governance alignment.
Value Proposition
Our program strengthens the Rootstock Collective with an intensive and continuous project acceleration with mentorship, capital, and ecosystem integration. Rather than duplicating existing grants, we de-risk the pipeline through:
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Improved applicants’ quality, conducting deep diligence on technical feasibility, liquidity, and governance alignment before projects apply to Collective;
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Higher project retention, guiding sourced and external projects through structured readiness, so fewer applicants drop off or fail post-grant;
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On-chain performance focus, selecting projects with credible paths to ≥$250K TVL, ensuring real ecosystem value;
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By integrating RIF treasury strategies from day one, we create long-term economic alignment where projects become stakeholders in the ecosystem’s success;
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Capital leverage, Infrastructure Ventures is open to co-investment in Rootstock ecosystem projects, bringing new investors and partners into the network.
By acting as a readiness and performance layer, we complement Rootstock Collective by improving the success rate, impact, and ROI of onboarded projects.
Impact Metrics
We will measure success through transparent, on-chain, and operational KPIs:
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Project Deployment
- ≥ 2-6 medium-to-large projects deployed on Rootstock mainnet within 6 months.
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TVL Growth
- Project achieves ≥ $500K TVL combined;
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Beyond individual project success
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Projects integrate RIF as payment, collateral, or governance token;
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≥1M RIF tokens staked;
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Cross-protocol RIF liquidity pools and yield strategies;
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RIF-denominated financial products (lending, derivatives, structured products);
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Enhanced network effects where each project strengthens the entire ecosystem.
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Ecosystem Growth
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# of new projects onboarded and actively building on Rootstock;
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# of active wallets and transactions generated by supported projects.
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Founder Retention
- % of sourced founders that remain engaged post-onboarding (target: 70%+ retention).
Additional Information & Demo
To demonstrate our track record, we provide the following proof points:
Platform Demo
Ecosystem References
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Cardano Catalyst Grant: We successfully deployed our model to support founder readiness for Cardano Catalyst, improving applicant quality and ecosystem reporting.
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Starknet LATAM Program: Delivered a structured pathway for early and mid-stage builders in Latin America, increasing developer retention and improving grant outcomes.
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Other Ecosystems: We have supported 10+ blockchain ecosystems with founder readiness, milestone tracking, and ecosystem monitoring, demonstrating repeatability and scalability.
Thank you for taking the time to read our proposal. We’d really appreciate your feedback. Feel free to share your thoughts below! 