@Curia Thank you for your support.
Regarding the growth milestone, we agree that it is important to define KPIs based on reasonable assumptions and continuously validate them during execution. While our current focus remains on development, we would like to further clarify how the budget in Milestone 4 will be used in practice:
Budget Usage Clarification
1. $1,500: User incentives
This portion will be used to guide user behavior rather than sustain volume through subsidies, including:
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First-time user incentives (to reduce onboarding friction)
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Incentives for higher-value swaps
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Incentives for repeat users (to improve retention)
We will track:
The goal of incentives is to:
bootstrap user behavior, not to sustain short-term trading volume
2. $1,500: Ecosystem integration
This portion will be used to support the distribution and adoption of our Mini-SDK, including:
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Providing technical support and integration assistance
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Offering protocol fee sharing incentives (30%–50% tiered model)
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Supporting integrations with wallets, DeFi tools, and other applications
For example, once a partner brings 300 trading users, they can permanently unlock a 50% protocol fee share.
We will measure:
The objective here is to build:
recurring volume driven by integrations, rather than relying on incentives
3. $2,000: Marketing and community
This will focus on targeted distribution and conversion, rather than broad exposure:
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Telegram Bot distribution (via mini.swaptox.com)
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Mini-app ecosystems (e.g., Farcaster)
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Co-marketing with integration partners
We will track:
Sustainability
We place strong emphasis on avoiding short-term, incentive-driven growth. Long-term growth will primarily come from:
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Product competitiveness (better routing and price execution)
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Sustainable volume from SDK integrations
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Organic traffic from SEO and distribution channels
Long-term Growth Strategy (Additional Context)
For long-term growth, we have a clearer plan to ensure sustainable traffic sources across three main channels:
1. Mini-SDK Distribution (Core Growth Engine)
As mentioned above, we aim to provide a lightweight and high-performance SDK to create a stable traffic entry point.
For integration partners:
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Users can perform swaps directly within partner applications without being redirected externally
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Partners receive 30%–50% protocol fee share
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Once a partner brings 300 trading users, they permanently unlock a 50% revenue share
This creates a strong incentive alignment and encourages long-term integration.
We will actively promote SDK distribution to establish a sustainable and recurring traffic source.
2. mini.swaptox.com (Mobile & Social Distribution)
We will provide a mobile-optimized interface via mini.swaptox.com, which integrates the SDK and therefore has low development overhead.
This interface is designed primarily for:
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Telegram Bot distribution
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Social sharing scenarios
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Mini-app ecosystems such as Farcaster
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Potential embedding in native apps
The goal is to provide a:
simple, fast, and easily shareable swap entry point
By optimizing for mobile usage and social distribution, this channel can efficiently capture incremental users from messaging and social platforms.
3. app.swaptox.com (SEO & Architecture Upgrade)
As part of supporting more advanced routing logic and scalable user acquisition (e.g., SEO and integrations), the application architecture has been upgraded accordingly:
Why this upgrade is necessary
With Milestone 2 introducing:
the existing frontend structure becomes less suitable. Upgrading the architecture at this stage helps:
Limitations of the previous Vue3 architecture
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Slower initial page load
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Poor SEO (only the homepage is indexed)
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Use of /#/ routing, which may confuse users
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Limited compatibility with broader Web3 ecosystem standards
New architecture: React / Next.js
We upgraded to a React / Next.js architecture to:
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Enable server-side rendering (SSR) for better SEO
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Improve initial load performance
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Provide a more standard and scalable Web3 frontend structure
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Support multi-language and dynamic routing
Example routes:
app.swaptox.com/[locale]/[chain]
app.swaptox.com/en/rootstock
app.swaptox.com/zh-CN/rootstock
app.swaptox.com → auto redirect → /[locale]/[chain]
Growth impact
With this architecture:
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Token and liquidity pool pages can be indexed by search engines
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The application can scale to hundreds of indexable pages
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Search engines can access near real-time token and pricing data
This enables long-tail organic traffic, which compounds over time and does not rely on incentives.
Execution status
This upgrade was initiated immediately after defining Milestone 2 and is now largely completed.
It does not impact the delivery timeline of Milestone 2.
