[2502 Collective Rewards] SimpleFi

Project Name: SimpleFi

Submission Date: February 17, 2025

Team:

  • Tule Romeo (Co-founder, CEO)
  • Ignacio Barbero (Co-founder, CTO)

Sector: Payments

Project Stage: Early Growth

Links to Deck / Video / Images:

Links to socials:


Description

SimpleFi is a crypto-payment platform that enables merchants to accept crypto seamlessly. By integrating with existing POS systems and supporting payments from any crypto wallet, we make accepting crypto as easy as scanning a QR code. Our focus is on delivering instant, cost-effective, and user-friendly payment solutions that simplify merchant adoption of digital currencies.

With a strong presence in Buenos Aires, SimpleFi has processed over $75,000 USD in transactions, onboarded 30+ merchants, and integrated with leading POS providers like Bistrosoft and Cactus. Our goal is to expand this model and enhance Rootstock adoption by bringing real-world crypto use cases to everyday businesses.


Mission

Our mission is to drive crypto adoption by making payments seamless for businesses. Leveraging Rootstock’s ecosystem, we offer merchants a secure, stable, and efficient way to accept DOC and other cryptocurrencies without complexity. This enables businesses to embrace crypto as effortlessly as cash while benefiting from the advantages of decentralized finance.


Product

SimpleFi enables merchants to accept a wide range of cryptocurrencies, with payments processed through a QR code scan, the most common method for in-person transactions in Argentina.

Key Features:

  • Rootstock Integration: Supporting DOC on Rootstock, ensuring a secure and scalable Bitcoin-layered payment solution.
  • Multi-Wallet Support: Enabling payments from any crypto wallet.
  • POS System Compatibility: Seamlessly integrates with platforms like Bistrosoft and Cactus.
  • Instant Transactions: Eliminating chargebacks and delays associated with traditional banking.
  • Merchant Analytics Dashboard: Helping businesses track transactions and optimize revenue.

How SimpleFi Adds Value to Rootstock

SimpleFi accelerates the real-world adoption of Rootstock-powered payments by integrating DOC into merchant ecosystems, making crypto a practical option for everyday transactions. By providing a seamless, merchant-friendly experience, it increases transaction volume while enabling businesses to accept crypto with the same ease as traditional payments. This strengthens DOC’s position as a stable and reliable payment method, further embedding it as a core asset within the Rootstock ecosystem.


General Traction

  • $75,000+ USD in transaction volume processed.
  • 4,400+ transactions completed.
  • 30+ merchants onboarded, including top-tier businesses.
  • Integrated with major POS providers (Bistrosoft, Cactus).
  • Recognized at industry events (LABITCONF, Aleph by Crecimiento, and Bitcoin Pizza Day at Espacio Bitcoin) for driving crypto adoption.

Conclusion

SimpleFi is bridging the gap between crypto and traditional businesses. We provide a seamless payment experience for merchants and consumers. This proposal aligns with Rootstock’s vision of enabling real-world Bitcoin-powered transactions, strengthening its ecosystem through practical applications.

4 Likes

Real world innovation! So here for it.

1 Like

I’m supporting this proposal because:

  • SimpleFi has demonstrated great early traction, processing $75K+ in transactions, 4,400+ payments, and onboarding 30+ merchants, proving real demand for crypto payments.
  • Merchant adoption is a critical missing piece in crypto payments—SimpleFi tackles this challenge with a frictionless, POS-integrated solution, making it easier for businesses to accept DOC.
  • Expanding DOC’s role in payments strengthens Rootstock’s ecosystem, shifting it from speculative use cases to real economic activity.
  • Argentina is a strategic entry point, with high crypto adoption and strong QR-based payment habits, making it an ideal market to validate and refine the model before scaling further.

This Builder Activation is aligned with the Collective Rewards program’s mission of incentivizing quality projects that expand Rootstock’s real-world adoption.

I’m voting YES to support SimpleFi’s role in strengthening Bitcoin’s payment infrastructure.

2 Likes

Thank you @mateomoragues and SimpleFi for this proposal.

We voted in support as you directly address a key challenge for crypto adoption by making it easier to actually use it, and great to see multi-wallet support and that there’s some traction already! Keen to see the team bring this experience and partnerships to the Rootstock ecosystem. Overall we think this looks like a solid project with the potential to significantly boost Rootstock adoption.

As a sidetone we’d be interested to see more detail on the plans for scaling beyond the initial market.

1 Like