[2503 Collective Rewards] Onramp.Money

Builder Activation Proposal for Onramp Money

Builder Project Name: Onramp Money
Submission Date: March 31, 2025
Sector: Crypto Payments & Fiat On/Off-Ramps
Links: onramp.money


Description

Onramp Money is a fiat-to-crypto gateway that enables seamless crypto transactions for users worldwide. It allows individuals and businesses to buy, sell, swap, and off-ramp cryptocurrencies using various payment methods, including bank transfers, cards, and digital wallets.

By streamlining crypto accessibility, Onramp Money bridges the gap between Web2 and Web3, providing liquidity solutions for retail and institutional users alike.

Key Features:

  • Fiat Onramps & Offramps: Supports multiple local currencies, enabling global access to crypto assets.
  • Crypto Swaps: Instant token conversions with competitive pricing.
  • Gift Cards: Spend crypto seamlessly across multiple merchants.
  • Compliance & Security: KYC-compliant, ensuring safe and reliable transactions.

Onramp Money empowers users with an intuitive experience, reducing barriers to crypto adoption while supporting the broader Web3 ecosystem.


How Onramp Money Compares

Alternative Key Features Limitations
Centralized Exchanges High liquidity, direct fiat-to-crypto Requires full account registration, high fees
P2P Platforms Lower fees, flexible trading Slower process, trust concerns
Decentralized Exchanges (DEXs) No KYC, greater privacy No fiat support, less liquidity

Strengths & Weaknesses

:white_check_mark: Strong Points

  • :heavy_check_mark: Supports global fiat-to-crypto transactions.
  • :heavy_check_mark: Compliant and secure infrastructure.
  • :heavy_check_mark: Fast and easy crypto swaps & offramps.
  • :heavy_check_mark: Multiple payment options to onboard Web2 users.

:x: Weak Points

  • :heavy_multiplication_x: Dependent on third-party partners for payment processing.
  • :heavy_multiplication_x: Dynamic nature of regulatory compliance in certain regions.
  • :heavy_multiplication_x: Some payment methods incur higher fees.

Traction & Key Metrics (Since June 1, 2024)

:bar_chart: Adoption & Engagement

  • Over 500,000 monthly active users.
  • More than 10 million total users onboarded.
  • 700,000 transactions processed in the past year.

:moneybag: Financials

  • $10M+ in fiat processed monthly.
  • Onramp Money maintains a positive cash flow while reinvesting in growth.

Marketing Strategy

Instead of relying on traditional paid ads, Onramp Money focuses on:

  1. Partner Integrations – Expanding API partnerships with DeFi & Web3 projects.
  2. Content & SEO – Publishing educational resources on crypto adoption.
  3. Community Engagement – Hosting AMAs, Twitter Spaces, and user incentives.
  4. Collaborating with KOLs and influencers globally.
  5. Podcasts, AMAs, and Twitter Spaces.
  6. Collaborating for hosting an event in upcoming Web3 conferences.

Goals if Activated as a Builder

If approved, we will:
:white_check_mark: Expand advertising efforts across Web3 platforms.
:white_check_mark: Offer free transaction credits to new users for onboarding.
:white_check_mark: Provide liquidity incentives for swaps and offramps.
:white_check_mark: Establish a presence at major Web3 & DeFi conferences.
:white_check_mark: Allocate at least 70% of received funds to improve fiat-crypto accessibility.


Expected Outcomes

:small_blue_diamond: Increased user acquisition through seamless onboarding.
:small_blue_diamond: Higher revenue-sharing potential for ecosystem partners.
:small_blue_diamond: More liquidity flowing into Rootstock & DeFi platforms.
:small_blue_diamond: Strengthened infrastructure for fiat-crypto conversion.
:small_blue_diamond: Enhanced accessibility for Web2 users entering crypto.


Spending Plan & Growth Expectations

Based on historical data, for every $1,000 received:

  • :pushpin: 50 new users onboarded.
  • :pushpin: $5,000+ in transaction volume generated.
  • :pushpin: 400+ on-chain transactions processed.
  • :pushpin: $250 in fees generated for sustainability.

Why Back Us?

:small_blue_diamond: Rootstock Collective backer incentives (40%).
:small_blue_diamond: We will allocate earned rewards back to the ecosystem.
:small_blue_diamond: Strengthening the fiat-crypto bridge for the entire Web3 community.

:white_check_mark: Who benefits from Builder rewards paid to Onramp Money?

  • :heavy_check_mark: Users accessing crypto with minimal friction.
  • :heavy_check_mark: Web3 projects integrating Onramp Money for their users.
  • :heavy_check_mark: Rootstock Collective backers earning through incentives.
  • :heavy_check_mark: Bitcoin ecosystem benefiting from increased transaction volume.

Join the Movement!

:rocket: [onramp.money]
:bird: Follow us on X: @onrampmoney
:loudspeaker: Join our Telegram: [@onrampmoney]

4 Likes

Thank you for being a part of the Rootstock Collective. Let us know if you need any support to navigate the governance process.

1 Like

Thanks for this proposal @onrampmoney. Needless to say you’re addressing an important area to grow crypto adoption on the retail side, and positive to see you’ve gained decent traction already.

However, we’re keen to hear more about how this benefits Rootstock specifically, and what the Collective is to gain from supporting a chain-agnostic tool like Onramp Money? The benefits described seem more like positive externalities for the wider crypto ecosystem.

For us to consider funding, I’d be helpful to see more concrete benefits like:

  • Direct integration features uniquely benefiting Rootstock users
  • Exclusive/early access for the Rootstock ecosystem
  • Metrics demonstrating increased activity on Rootstock due to Onramp Money
  • A clear strategy outlining how Onramp Money will actively drive users and liquidity to Rootstock and not just the general DeFi space

Could you shed some further light on these points please?

Thank you!

3 Likes