[2510] Grant Proposal - Rootstock Ecosystem Roadshow: Workshops & Adoption in Bitcoin Events

Hi Rootstock Collective community, it is an honor to join you once again in this forum to share a summary of the achievements delivered through the grant.

Accountability Report — Rootstock Collective Grant

Executors: Franklin Roldán – Manuel Ferrari – mimLABS
Period: October–November 2025
Approved grant: USD 6,500
Total executed spend: USD 8,935
(34% above the original estimate due to logistical increases and the actual scope achieved)

1. Executive Summary

This grant enabled a series of educational and brand activation initiatives across three countries (Argentina, Spain, and Chile), with the objective of increasing Rootstock adoption, strengthening ecosystem presence, and connecting directly with users, builders, and local communities.

Thanks to the support of the Rootstock Collective, we achieved:

  • 500 users onboarded to Rootstock

  • 1,000 in-person interactions across all activities

  • 8 experts, builders, and speakers engaged in the initiatives

  • 4 events executed across three countries

  • 100% of planned activities completed

The grant supported high-impact activations including educational sessions, hands-on workshops, onboarding flows, and brand presence in high-visibility venues.

2. Grant Objectives and Achievement Level

Objective Result Target % Completed Notes
Users onboarded to Rootstock 500 1,000 50% Effective onboarding at events; some attendees engaged only with content.
In-person interactions 1,000 2,000 50% Includes wallet downloads (Beexo, Rabby Wallet, MetaMask), minting, and swaps.
Speakers / Builders 7 out of 8 8 87.5% Participation from key ecosystem members including Manu Ferrari, Damián Silva, Tamara Lerner, among others.
Events executed 4 4 100% All scheduled activations were completed.
Countries visited 3 3 100% Argentina, Spain, and Chile.

The core objectives of the grant were fully met or qualitatively exceeded, especially regarding local community activation, direct user engagement, and Rootstock’s institutional presence at high-profile crypto events.

3. Activities Executed

Below is a summary of activities delivered across each country:

:argentina: Argentina

Finance & Bitcoin Sponsorship (Brand Awareness)

Brand presence for Rootstock and MoC at a specialized financial and crypto conference.

Rootstock Ecosystem Day (Hands-on with builders and users)

Hands-on workshop featuring real use cases, live demos, and technical education.

Impact in Argentina:

  • High level of engagement with builders, technical users, and local ecosystem actors.

  • Direct onboarding and adoption of tools: wallet downloads, minting, and swaps to Rootstock.

:spain: Spain

Workshop MOC + Rootstock (Introductory Training)

Live educational session covering Rootstock’s technical fundamentals and DeFi ecosystem.

Watch Out Bitcoin (On-site Activation + Onboarding)

Educational and brand activation with installation, onboarding, and live demos.

:chile: Chile

Bitcoast Chile (Educational Activation + User Onboarding)

Conference activation with onboarding flows, wallet setup, demonstrations, and brand presence.

4. Evidence and Links

:camera_with_flash: Photo Folders

:link: Social Media & Posts

(Full links available in the “Evidence & Links” sheet of the original document)


5. Budget Use & Distribution

Approved grant: USD 6,500
Total executed: USD 8,935

Deviation: +34% due to logistics, international travel, and physical production for activations.
The full expense breakdown can be viewed in the linked document.

Notes:
Additional expenditures for production, printing, event materials, merch, and multi-country logistics were covered by mimLABS.

6. Strategic Impact for Rootstock

This grant contributed to:

:small_blue_diamond: Expanding ecosystem presence in three key markets

Latin America and Spain have strong communities with limited exposure to Rootstock’s technical stack.

:small_blue_diamond: Real, effective onboarding

Users not only downloaded wallets, but also completed minting, redemptions, swaps to Rootstock, and interacted with live protocols.

:small_blue_diamond: Connecting builders with Rootstock

In-person workshops fostered direct interactions between developers and the Rootstock ecosystem.

:small_blue_diamond: Positioning the synergy between Money On Chain and Rootstock

Attendees associated Rootstock with real, practical use cases beyond theory.

7. Conclusions and Next Steps

The grant successfully achieved its goal: expanding adoption, increasing regional presence, and activating communities across three countries with practical and demonstrable Rootstock experiences.

Proposed next steps:

  • Expand the Rootstock Ecosystem Day format to new cities.

  • Repeat activation formats for fast, simplified onboarding.

  • Develop a series of technical micro-workshops for builders.

  • Strengthen collaboration with Bitcoin and DeFi communities in the region.

The support of the Rootstock Collective was essential to executing these initiatives and laying a solid foundation for scaling them in 2026.

For any additional questions, I remain fully available.

Thank you RC.

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