Hey @juanipodesta , we have voted against for this proposal, because the projected KPIs and unclear Customer Acquisition Cost simply do not justify the expenditure. Furthermore, the activation feels highly imbalanced, coming across as a promotional vehicle for Beexo Wallet where Rootstock is expected to do the heavy financial lifting without equal “skin in the game” from the other partners.
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[2603] Beexo BTCFi Grant – Criptovendimia 2026 - Failed
for - 2,392,020
against - 2,790,503
I believe what Rootstock needs most right now is users and activity.
The main bottleneck is still awareness. We won’t reach adoption if people don’t know Rootstock exists or understand what can be done with it. I still attend conferences where many participants are either unaware of Rootstock or unclear about its use cases.
The users I know who actively use Rootstock protocols report high satisfaction.
Conferences remain key to addressing this. While impact is not always easy to measure, they are one of the most effective ways to reach new users and drive onboarding, especially when combined with hands-on follow-ups, which we are working on with Vottum.
In that context, I find it difficult to understand decisions like the vote against supporting Cryptovendimia. This is an event with strong ties to the ecosystem, direct access to the audience, and clear opportunities to drive wallet usage and protocol adoption—all with a relatively small investment.
I would understand not supporting events where we lack reach or influence. But in cases like this—where there is a key ecosystem partner involved in the organization, an ambassador directly engaged, and a team strongly aligned with Rootstock—the decision becomes even harder to understand. These are precisely the kinds of teams that actively drive real adoption.
Apologies for insisting on this point, but I’ve been working on Rootstock user adoption for over 6 years, and I care deeply about what actually works.
In the past, Rootstock Labs has sponsored many events with significantly larger budgets, often focused on branding without strong activation or follow-up. Those efforts also typically required team travel, logistics, and coordination costs, which likely matched or exceeded the sponsorship itself.
In contrast, initiatives like this are effectively outsourcing execution to highly committed ecosystem partners, who are already aligned and focused on driving adoption. Not supporting them is, in my view, economically inefficient and strategically counterproductive.
If the expectation is to return to a more centralized model of execution, I believe that would go against the spirit of the Collective, which exists precisely to decentralize efforts and empower the ecosystem.
This is exactly the type of initiative we should be supporting—especially when it comes from proven contributors with years of involvement and commitment to Rootstock.
The goal should remain simple: make sure people know Rootstock exists, understand what they can do with it, and start using it.
Rootstock BTCFi Onboarding & Builder Activation — CryptoVendimIA 2026 (Updated Proposal)
We understood it feels Roostock is making the heavy financial effort. We will re-adapt certain aspects to rebalance it.
We are going to make a new proposal onchain with careful review and clarity over metrics expected and a lower budget as a proof we heard your comments.
In addition, in the hackathon side, there is no obligation to build over Beexo Protocol, just extra incentives.
Final Cost Structure
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Sponsorship (shared Rootstock + Beexo): $10,000 USD
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Rootstock Collective: $5,000
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Beexo Wallet: $5,000
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Builder Prizes (Rootstock Collective): $2,500 USD
Total request for Rootstock Collective: $7,500 USD
We’re attaching the full Crypto VendimIA sponsorship deck to this post so everyone can review the tier breakdown, benefits, and exposure packages transparently.
The key point: Rootstock and Beexo is contributing at Silver Tier ($10,000) but receiving full Main Sponsor-level benefits — which are valued at significantly more. This is possible because of a long-term strategic partnership between our team, Rootstock and Crypto VendimIA, built over multiple years of collaboration. The event organizers recognize Rootstock’s ecosystem value and are granting Main Sponsor exposure at half the cost.
In concrete terms, this means Rootstock gets everything a Main Sponsor receives but paying equally Beexo Wallet and Rootstock.
2 main stage keynotes, a fully branded Finance & Blockchain stage, dedicated booth, B2B panel access, 100+ tickets, VIP passes, and maximum social media visibility.
2 Main Stage Keynotes
Rootstock will lead two high-visibility sessions on the main stage, positioning BTCFi and Bitcoin programmability at the center of the conference narrative. The hole morning will be about Bitcoin and BTCFi introduction.
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Finance & Blockchain Stage Fully Branded for Rootstock
The dedicated stage will carry Rootstock branding throughout the event, reinforcing institutional recognition and ecosystem authority. -
Dedicated 5 meters Booth for Onboarding and Activations
A permanent ecosystem hub for wallet onboarding, protocol education, and direct interaction with attendees, builders, and institutions. -
Panel Participation During B2B Friday
Rootstock will participate in the enterprise and institutional track, engaging regulators, fintech companies, and corporate stakeholders. -
Technical Workshops During the Hackathon
Hands-on sessions designed to guide developers through real Rootstock integrations and BTCFi use cases. -
Dedicated Hackathon Tracks for Rootstock Use Cases
A structured builder pathway focused exclusively on Rootstock applications, increasing the probability of meaningful ecosystem outputs. -
Maximum Social Media Visibility
Rootstock will receive digital exposure equivalent to a Main Sponsor, including campaign amplification across event channels. -
100 General Access Tickets
To run ecosystem campaigns, raffles, or targeted community engagement initiatives across X and Instagram. -
20 VIP Passes
For KOLs, strategic partners, and ecosystem leaders aligned with Rootstock. -
10 Full Experience Tickets
For high-level networking with regulators, enterprises, universities, and institutional actors. -
Dedicated LABITCONF / Bitcoin Argentina Space
A Bitcoin-native educational area focused on explaining Bitcoin, Rootstock, and BTCFi fundamentals, reinforcing long-term ecosystem education.
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Strategic Alliance & Ecosystem Partners**
This initiative is executed as a coordinated ecosystem effort, involving:
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Rootstock Collective — ecosystem coordination, funding, and builder enablement
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Beexo Wallet — BTCFi use case and integration interface
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Money On Chain — DOC and USDRIF as BTCFi primitives
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Tropykus — BTCFi lending and DeFi use cases
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CryptoVendimIA — regional execution platform
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Communities: UnderC0de, AndesTech, CuyoConnect, AIWKND, SeedLATAM and 1. * Buidlers— a 1,000+ developer community, co-organizing a large-scale hackathon
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LABITCONF / Bitcoin Argentina NGO — bringing Bitcoin-native education from Buenos Aires to Mendoza, with a dedicated space to explain Bitcoin, Rootstock, and BTCFi
This alliance ensures both technical depth and community reach.
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Video of the event 2025:
https://www.youtube.com/watch?v=xckzhgHT0Ec
Deck in English:
We are going to
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≥from 300 to 500 new wallets activated on Rootstock.
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+800 on-chain transactions from event wallets.
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3 to 5 teams on the hackathon.
Both verifiable via Rootstock Explorer queries included in the Impact Report within 14 days of event close.
Onboarding Actions — Step by Step
We have three distinct onboarding activations, each designed for a different interaction context:
1. Booth — a 5 Meters Booth with Rootstock, Beexo Wallet, Rootstock Collective, Money on Chain, Tropikus.
Event Campaign: Every visitor to the Rootstock booth receives a code that triggers their first on-chain transaction (wallet creation + RBTC interaction). For them to have enough RBTC to make transactions.
2. Learn-to-Earn Challenge: A 10-question quiz on Rootstock, BTCFi, and the Collective. Only participants who answer correctly receive token rewards — this filters for genuine engagement and knowledge retention, not just airdrop farming. They will receive USDRIF that will make them be able to buy in-site event perks.
3. Workshop On-Chain Challenge: During technical workshops, participants complete a practical on-chain task (deploying, interacting with a contract, or executing a transaction on Rootstock). Completions enter a raffle with prizes. This targets the builder/developer audience specifically.
Each of these feeds directly into the on-chain KPIs in the Impact Report.
Builder Prizes — Allocation & Structure
The $2,500 builder prize pool is allocated by use case quality:
┌───────┬────────┐
│ Place │ Prize │
│ 1st │ $1,250 │
│ 2nd │ $750 │
│ 3rd │ $500 │
└───────┴────────┘
Additionally, Beexo is independently funding extra builder prizes from our own resources — this is separate from the grant and represents additional co-investment into the hackathon ecosystem.
Stakers & DAO Participation
We will promote Rootstock Collective staking as part of our booth education and the dedicated Collective presentation. However, we want to be transparent: converting event attendees to active stakers within the event window is a stretch goal, not a core KPI.
Summary
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Sponsorship deck attached for full transparency
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Main Sponsor benefits at Silver Tier cost via long-term partnership co-sponsored with Beexo Wallet.
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Three structured onboarding flows (booth codes, learn-to-earn, workshop challenges)
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$2,500 prizes split $1,250 / $750 / $500 + additional Beexo-funded prize.
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Hi Juani! Given that the event starts in a few days (on March 25), do you think there’s enough time to move forward with this new proposal?
Edit: I see that the new voting ends on March 26. After that, if it passes, the queue time begins until the proposal is executed, which will be around the end of the event or after it concludes.
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