Thank you for the thoughtful feedback and for taking the time to analyze the proposal in depth.
You are absolutely right that “staker growth” as a north-star KPI needs clearer definition moving forward. At the moment, when we refer to staker growth, we mainly refer to wallets staking through ambassador-driven onboarding and educational efforts.
To clarify - right now, we do not yet apply additional qualification factors such as:
- Minimum staking amount
- Retention period
- Whether it is a first-time staker or an existing holder increasing their position
- Time-based staking behavior
At the current stage, we are primarily measuring wallets staking. However, RootstockCollective is still a relatively new initiative, and many of our operational structures, reporting systems, and KPIs are still evolving as we gather more real-world data and feedback.
This is also why the “5–10 stakers per active month” mentioned in the Asia proposal was initially presented as an estimation/assumption rather than a fully data-backed benchmark, since we did not yet have enough historical program data to define more precise expectations confidently.
That said, we fully agree that as the program matures, these KPIs need to become more structured, measurable, and standardized across regions to ensure consistency, transparency, and better DAO evaluation.
Your point regarding the user journey is also very important and something we will definitely take into consideration moving forward. Understanding who we are targeting, where users drop off, and what friction points exist between awareness and staking is critical for building a more effective and scalable ambassador framework.
And to your second point - completely agreed.
Ambassadors are uniquely positioned to capture qualitative insights that pure on-chain data cannot provide. Their proximity to local communities, events, onboarding conversations, and regional cultural dynamics gives valuable context around:
- Where users come from
- What motivates staking
- Where users drop off
- What onboarding barriers exist
- What educational gaps remain
This type of feedback is extremely valuable for the broader ecosystem strategy and absolutely something we want to strengthen over time within the program structure.
At the same time, measurable performance indicators still remain important in order to evaluate ambassador impact objectively and fairly. While staker growth is one of the main north-star goals for the broader RootstockCollective initiative, ambassadors are ultimately evaluated across multiple dimensions, community growth, operational support, moderation, educational contributions, ecosystem representation, onboarding support, and regional engagement, similar to how performance is evaluated across different responsibilities in any role.
These discussions are genuinely valuable for helping us improve the structure and maturity of the program over time.
Once again, thank you for the constructive feedback and for contributing meaningfully to the conversation.