Proposal Summary
The RootstockCollective Ambassador Strategy is designed to empower individuals to drive the growth of the DAO by creating content, fostering community engagement, and advocating for technical advancements. Ambassadors will play a crucial role in expanding awareness of the DAO and the broader Rootstock ecosystem on a global scale.
Proposal Details
Ambassador Allocation
To ensure diverse geographical and linguistic representation, the program will recruit:
- 2x Ambassadors:
- 1 Spanish-speaking ambassador based in LATAM.
- 1 Portuguese-speaking ambassador based in Europe.
Ideal Ambassador Profile
Ambassadors should meet the following qualifications:
- Excellent Knowlegde of English.
- Experience within the Rootstock Ecosystem.
- Strong knowledge of Bitcoin Layer-2 solutions, Rootstock, and DeFi.
- Content creation skills (blogs, videos, social media).
- Community building or moderation experience (Discord, Telegram, Discourse).
- Passion for decentralization and advocating for builders.
Scope of Work
Ambassadors will act as key representatives of RootstockCollective, tasked with growing the community, educating new users, and promoting the ecosystem. Responsibilities are categorized into three core areas:
1. Content Creation
Ambassadors are expected to produce high-quality, informative, and engaging content to amplify RootstockCollective’s reach. This includes:
- Crafting and sharing educational content on RootstockCollective, governance, Bitcoin L2s, DeFi, and Rootstock.
- Writing and publishing at least two educational blogs per month.
- Creating and publishing at least one informative video per month.
- Creating and hosting at least one in-person meetup bi-monthly.
- Tracking and reporting key performance indicators (KPIs) to measure content impact.
2. Community Moderation
Ambassadors will ensure active and supportive community spaces by:
- Answering community questions on Telegram, Discourse, Discord (RootstockCollective channel), and X.
- Helping onboard new members by sharing resources and guidance.
- Escalating technical questions and valuable community insights to the Community Manager.
- Monitoring discussions and ensuring a positive, informative environment.
3. Community Engagement
Ambassadors will foster engagement, strengthen relationships, and drive discussions by:
- Initiating at least two meaningful discussions per week in Discord.
- Initiating at least three meaningful discussions per week in Telegram.
- Encouraging community members to participate in governance discussions and initiatives.
Performance Metrics
To ensure accountability and effectiveness, ambassadors must meet the following KPIs:
- Repost RootstockCollective’s social media posts.
- Publish two blogs per month.
- Publish one video per month.
- Host one in person meet-up bi-monthly.
- Initiate three meaningful discussions per week in Discord.
- Initiate three meaningful discussions per week in Telegram.
- Gather and report at least one piece of actionable user feedback per month to the Community Manager.
- Maintain a 70% response rate within 24 hours.
Operational Structure
Way of Work
- Communication Channel: Telegram.
- Daily communication via Telegram to align on weekly goals and priorities.
- Monthly meeting to review direction, share feedback, and set next steps.
Budget and Compensation
- Payment: 1,000 USDC per month per ambassador.
- Funding Source: RootstockCollective Treasury.
- Duration: Initial three-month period, subject to performance review and DAO approval for continuation.
Next Steps
If approved, the recruitment process will begin immediately, with selected ambassadors onboarded within four weeks of the proposal passing. Ongoing evaluations will ensure alignment with DAO objectives, with community feedback incorporated into future iterations of the program.
