Fund Asami’s Campaign Manager—Earn Tokens for You & the Collective
Read in 3 minutes.
Overview
We are Constata, the creators of the Asami protocol, and currently the only member of the club serving as a campaign administrator.
Asami is a club where members pay each other to repost content on X. Advertisers set up campaigns, and collaborators repost content, earning payments based on their influence level.
As a Campaign Administrator, we act as a neutral third party between Advertisers and Collaborators.
- We connect to the X API to determine collaborators’ influence levels.
- We register reposts on-chain as an oracle, ensuring payments via smart contracts.
- The protocol supports multiple campaign administrators, limiting risk to the managed campaign’s budget.
- It provides flexibility, allowing rewards for various types of engagement across social networks and payments in RBTC instead of DOC.
Business Model
We earn 40% of the Asami tokens issued per collaboration, along with bi-weekly dividends from those tokens.
The protocol also allows us to charge a DOC fee per collaboration, but we currently set this at 0%.
Expenses & Revenue
Current Monthly Costs: ~$2600
- RSK fees: $700 (avg. last 3 months)
- X API access: $200
- Servers: $150
- Other infrastructure (Cloudflare, nodes): $65
- Support & Marketing: $500
- DevOps: $1,000
Current Monthly Revenue: ~$30
- Direct fees: $0
- Protocol revenue sharing: $30
Funding Requirements
We seek funding to:
Improve the influence level algorithm to enhance fairness for advertisers and collaborators.
Support new campaign types (e.g., payments for likes, comments, follows).
Develop better advertiser tools (e.g., campaign insights, collaborator selection).
Cover operational costs until break-even.
Growth Plan & Break-Even Target
To achieve sustainability, we aim to reach:
- 14,000 collaborators
- 115 advertisers spending $500/month
- $57,000 in monthly rewards paid out
At this scale, costs would rise, but break-even would be achieved at $8,500 in monthly expenses.
To sustain this, we will increase the campaign manager fee to 10%, generating $5,700 in direct revenue.
We also assume gas fees won’t scale linearly, keeping network costs at ~10% of rewards (~$4,900/month).
Note: Our core marketing budget is not included in this proposal—we plan to secure separate funding for that, including an attempt to become an Activated Builder.
Projected Monthly Financials at Break-Even
Expenses: ~$8500
- RSK fees: $4,900
- X API access: $1,000
- Servers: $200
- Other infrastructure: $135
- Support & Marketing: $1,300
- DevOps: $1,000
Revenue ~$8500
- Direct fees: $5,700
- Protocol revenue sharing: $2,800
Investment Proposal
Executing this plan will take three years, assuming annual growth of 5%, 4%, and 3%, respectively.
We seek $105,000 to fund operations and feature development over this period. That is $90,000 for ongoing costs and $15,000 for new features.
What we offer investors:
- 100% of Asami tokens earned as campaign managers during this period will be distributed to voters of this proposal and the Rootstock collective.
- Bi-monthly distributions (or sooner):
- 50% to proposal voters, proportional to voting power.
- 50% to the Rootstock collective treasury.
Projected returns after 3 years:
- Backers and the collective will receive between 2.8M and 4.6M Asami tokens.
- Estimated total supply: 10M–14M ASAMI tokens out of 21M issuance cap.
- Each token would receive 0.0004–0.0005 DOC/month in revenue sharing (from $5.7K protocol fees).
- At 5.5x projected annual revenue, the total tokens received by backers and the collective during three years would be worth $112K–$124K.
Final Thoughts
Our growth and valuation estimates are conservative yet realistic. Optimism or pessimism is up to you.
We understand that the Rootstock Collective primarily focuses on grant allocation, whereas this proposal leans more towards a crowdfunding model. However, we believe this is the right place to present it first.
This proposal aligns with Rootstock’s incentives, and it feels natural to give back to both our backers and the collective itself. If Asami succeeds, the proceeds can be reinvested into other future projects—some of which we might not even know about today.
We’re eager to hear the community’s thoughts—both on this type of proposal and on the specifics of our request—before submitting it on-chain.
To keep it concise and accessible, we’ve kept this brief, but we welcome any questions in the comments and will gladly expand where needed.
Additionally, we have a sister proposal focused on getting Asami activated as a builder, using those funds to fuel further growth.
If you got this far we also invite you to join the club in https://asami.club